About Us

Founder Diego Cordova brings over 15 years of technical background in production optimization, artificial lift systems, and business development in the oil and gas industry.

I’m an electronics engineer with 15 years of experience in the Oil & Gas industry providing fit-to-purpose solutions to global E&P clients.

I have a solid focus on Digital Marketing as this is my pasions.

I believe that digital marketing is an essential skill that every salesperson must possess these days.

Seven years ago, I started my journey in this subject. I scrapped the web in search of the best self-education out there and so far I’ve gone through an extensive learning path that includes more than 25 certified courses, technical documents, and coaching from industry experts.

I developed a full-stack marketing skillset with a specialty in lead generation and business growth (Paid, Direct, Organic search, Organic social).

I’ve been applying my expertise on my personal project Energinn.com, and also as a consultant to other companies to help them with:

– Development of marketing strategies that support the company objectives.

– Build the marketing infrastructure to deliver the company message consistently through all channels.

– Develop the interactions that drive connections with customers and influencers.

Diego Cordova – Founder of Advertyzer
Our philosophy

What we Stand for

Vision

To support the Oil & Gas industry digitalization and efficiency demand through ideas, innovation and technology.


Mission

To help technical sales teams struggling to connect with decision makers within big organizations, Advertyzer combines industry expertise and digital technologies to provide a framework that enables business communication and growth.

Values

  • Bring value to our customers everytime
  • Be 100% transparent to our clients
  • Try new ways to improve and never take bias of absolute truth.
guides & Resources

What is Advertising?

“Advertising is Salesmanship in Print”

Advertising is salesmanship. Its principles are the principles of salesmanship.

Successes and failures in both lines are due to the same causes. Therefore every advertising question should be answered by the salesman’s standards.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one.

A salesman’s mistake may cost little. An advertisers mistake may cost a thousand times that much. Be more cautious, more exacting.

Some argue for slogans, some like clever conceits. Would you use them in personal salesmanship?

Successful salesmen may know little of grammar, nothing of rhetoric, but they know how to use words that convince.

Some say “Be very brief. People will read for little.” Would you say that to a salesman? With a prospect standing before him, would you confine him to any certain number of words? That would be an unthinkable handicap.

So in advertising. The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short.

Consider them as prospects standing before you, seeking for information. Give them enough to get action.

By Claude Hopkins (Scientific Advertising book)